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How to use the Golden Circle in content marketing

Posted on 09-Jan-2017 08:40:00 by Kassia Gardner in Copywriting, in Content Marketing, in Marketing

Did you know Google receives of 4 million search queries a minute. Let me just repeat that, Google receives of 4 million search queries a minute. That’s a lot of people looking for answers to their problems.

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Fascinating Aida: Translating AIDA theory into practice

Posted on 20-Dec-2016 13:30:54 by Kassia Gardner in Copywriting, in Inbound Marketing, in Content Marketing, in Marketing

It's a communication model that many copywriters will know, and it's a great model for anyone that is doing content marketing or inbound marketing for their business: AIDA.

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10 Ways to get more people to read your content

Posted on 08-Dec-2016 09:02:00 by Kassia Gardner in Copywriting, in Content Marketing

As well as the right information expressed in the right language, it needs to be presented in such a way that the message is clear and the key points jump out. Presentation matters!

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5 Copywriting tips to improve your email newsletter

Posted on 30-Nov-2016 09:05:00 by Kassia Gardner in Email Marketing, in Content Marketing, in digital marketing

Email newsletters are a great way to keep in touch with your valued clients and prospects so you can continue to build relationships and remind them what you do and how great you are at doing it. Not only that but email marketing is a cost-effective way to market your small business.

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What Not To Do In Your Business Blog

Posted on 16-Nov-2016 09:35:26 by Kassia Gardner in Inbound Marketing, in Content Marketing, in Blogging

A business blog can be a smart marketing move. It can help you build relationships with new and existing clients, demonstrate your knowledge and position you as the expert in your industry.

But get your business blogging wrong and you can do more harm than good!

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