Did you know Google receives of 4 million search queries a minute. Let me just repeat that, Google receives of 4 million search queries a minute. That’s a lot of people looking for answers to their problems.
It's a communication model that many copywriters will know, and it's a great model for anyone that is doing content marketing or inbound marketing for their business: AIDA.
As well as the right information expressed in the right language, it needs to be presented in such a way that the message is clear and the key points jump out. Presentation matters!
Email newsletters are a great way to keep in touch with your valued clients and prospects so you can continue to build relationships and remind them what you do and how great you are at doing it. Not only that but email marketing is a cost-effective way to market your small business.
A business blog can be a smart marketing move. It can help you build relationships with new and existing clients, demonstrate your knowledge and position you as the expert in your industry.
But get your business blogging wrong and you can do more harm than good!